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Wizard of Oz prototyping

Wizard of Oz prototyping is a tactic used by developers to give the appearance that an application or program has been completely automated when, in fact, it hasn't. More

Quote of the Day

"A famous early Wizard of Oz study was the 'listening typewriter' simulation of a speech recognition interface where the user's spoken input was typed into a word processor by a human typist located in another room." -- Jakob Nielsen

  • Test Yourself

    SMAC technologies are currently driving business innovation. What does SMAC stand for?
    a. social, mobile, analytics and cloud
    b. search engines, metadata, adaptive web design and clickthrough

  • Buzzword Alert


    The term wetware, a synonym for people, was inspired by the fact that the human brain is composed of about 75% water.