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marketing-qualified lead (MQL)

A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate that he is likely to become a customer.  More

Quote of the Day

"Think of lead qualification as a funnel. Marketing pours raw, unfiltered leads from a variety of sources into the top of the funnel. Ideally, what emerges at the other end—ready for professional handling by a lead-hungry sales force—is a steady supply of qualified opportunities, each with a defined process and time frame for buying." - Dan McDade

  • Test Yourself

    What do you call a large object-based storage repository that holds data in its native format until it is needed?
    a. data lake
    b. storage bin

  • Buzzword Alert


    A barnacle is unwanted programming that is downloaded and installed along with a user-requested program. Like its marine counterpart, barnacle programming can be difficult to eradicate.

Essential Knowledge on IT management

Automated systems: Dehumanizing the workplace

What will be the impact of automated systems in the enterprise? The Data Mill reports from the MIT Sloan CIO Symposium.