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first follower theory

First follower theory is the concept that attracting an adherent to some kind of view or initiative is the first step toward beginning a movement, no matter how unusual or out-of-step with the surrounding culture it may seem to the general population. More

Quote of the Day

"As Derek Sivers said,‘new followers emulate the follower, not the leader.’ This is the oft-cited adage of content marketing -- people buy from people." -- David Bawden

  • Test Yourself

    SMAC technologies are currently driving business innovation. What does SMAC stand for?
    a. social, mobile, analytics and cloud
    b. search engines, metadata, adaptive web design and clickthrough

  • Buzzword Alert

    Google dork

    A Google dork is an employee who unknowingly exposes sensitive corporate information on the Internet. Looking for that sensitive information is called Google dorking.