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A/B testing (split testing)

A/B testing is a statistical method used to assess proposed changes to a product or service. More

Quote of the Day

"A/B testers produce better results when it is part of a long-range strategy, which is unlikely to produce quick results. Pushing for quick wins can diminish the statistical reliability of tests." - Seth Hutchings

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    What is the name of the first computer virus?
    a. Elk Cloner

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    augmented reality (AR)

    Augmented reality (AR) is the integration of digital information with live video or the user's environment in real time.

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No one single focused approach will work for every organization or even across an entire organization. We must be open to different styles, approaches, frameworks and models.