Browse Definitions:
  • July 24, 2017 24 Jul'17

    product positioning

    Product positioning is the tailored presentation of a product or brand for a specific targeted demographic. The goal of product positioning is to show the product in the best light for target consumers.  Continue Reading

  • July 22, 2017 22 Jul'17

    secondary data

    Secondary data is research data that has previously been gathered and can be accessed by researchers. The term contrasts with primary data, which is data collected directly from its source.  Continue Reading

  • July 22, 2017 22 Jul'17

    red teaming

    Red teaming is the practice of rigorously challenging an organization's plans, policies, systems and assumptions by applying an adversarial approach. The purpose of red teaming is to overcome cognitive errors common to organizations such as group ...  Continue Reading

  • July 22, 2017 22 Jul'17

    internal marketing

    Internal marketing is the promotion of a company’s objectives, as well as its products and services, to people within the organization. The purpose of the promotion is increasing employee engagement with the company’s goals and fostering brand ...  Continue Reading

  • July 18, 2017 18 Jul'17

    bug bounty program

    A bug bounty program, also called a vulnerability rewards program (VRP), is a crowdsourcing initiative that rewards individuals for finding errors in software.  Continue Reading

  • July 18, 2017 18 Jul'17

    weak tie theory

    Weak tie theory is the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks.  Continue Reading

  • July 17, 2017 17 Jul'17

    T-shaped employee

    A T-shaped employee, in the context of human resources, is an individual that has a depth of knowledge and skills in a particular area of specialization, along with a breadth of knowledge in related areas and the ability to make connections across ...  Continue Reading

  • July 16, 2017 16 Jul'17

    logo

    A logo is a graphic image chosen to represent a company or organization and is uniquely designed for easy recognition.  Continue Reading

  • July 15, 2017 15 Jul'17

    production server

    A production server is a server used to host website content and applications for deployment to a live environment. It is the main server on which websites and Web applications are accessed by end users and is also referred to as a live server.  Continue Reading

  • July 10, 2017 10 Jul'17

    augmented intelligence

    Augmented intelligence is an alternative conceptualization of artificial intelligence that focuses on AI's assistive role, emphasizing the fact that it is designed to supplement human intelligence rather than replace it.  Continue Reading

  • July 08, 2017 08 Jul'17

    consumer panel

    A consumer panel is a group of individuals selected by a business or organization to provide input and opinion on products and services for research on consumer behavior. Panel members are chosen to be representative of the general population or a ...  Continue Reading

  • July 08, 2017 08 Jul'17

    test marketing

    Test marketing is a marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release.  Continue Reading

  • July 08, 2017 08 Jul'17

    brand essence (brand mantra)

    Brand essence, also known as a brand mantra, is a short statement that expresses the core of what that brand represents or the image it seeks to project.  Continue Reading

  • July 07, 2017 07 Jul'17

    United States Census

    The United States Census is a national survey conducted every ten years to enumerate the population for taxation and political representation.  Continue Reading

  • July 07, 2017 07 Jul'17

    focus group

    A focus group is a small and typically diverse panel of people selected to survey for their opinions on a given subject. Focus groups are used to test the public response to a wide variety of subjects, including marketing, research, products, ...  Continue Reading

  • July 05, 2017 05 Jul'17

    affinity marketing

    Affinity marketing is a type of direct marketing in which a business forms a partnership with an organization to provide goods or services in exchange for access to a new market.  Continue Reading

-ADS BY GOOGLE

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

  • computer worm

    A computer worm is a type of malicious software program whose primary function is to infect other computers while remaining ...

  • black hat

    Black hat refers to a hacker who breaks into a computer system or network with malicious intent.

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close