slivercasting

Slivercasing, or narrowcasting, is the transmission of video programming to a niche audience, often through relatively inexpensive means like streaming video over high-speed connections. By this means, programming what would not generate enough interest or revenue for broadcast can be made available to a small but highly dedicated audience of viewers. Slivercasting can be profitable because it enables highly targeted advertising aimed at specific demographics or interest groups.

Read more about it at: > The futureofwork.com blog has an interesting post as well.

This word suggested by: Alexander B. Howard

Last updated on: Jul 17, 2006

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