slivercastingSlivercasing, or narrowcasting, is the transmission of video programming to a niche audience, often through relatively inexpensive means like streaming video over high-speed connections. By this means, programming what would not generate enough interest or revenue for broadcast can be made available to a small but highly dedicated audience of viewers. Slivercasting can be profitable because it enables highly targeted advertising aimed at specific demographics or interest groups.
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| This word suggested by: Alexander B. Howard | | Last updated on:
Jul 17, 2006 |
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Overheard
"In a matter of days, Mr. Spitzer went from potential presidential candidate to — in the tech world, at least — the poster boy for software usually used to snare fraudsters, money launderers and terrorists."
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