Browse Definitions :
Definition

Amazon Prime

TechTarget Contributor
By

Amazon Prime is a subscription membership to Amazon that offers customers premium services for a yearly or monthly fee.

Amazon Prime provides discounts on shipping, a free membership to Prime Video, Twitch Prime, Amazon Drive and thirty minutes early access to Lightning Deals for a yearly subscription fee. As of 2017, Amazon Prime had approximately 80 million subscribers.

The popular benefit of Amazon Prime is free two-day shipping, but there are a number of Amazon-specific and partnered benefits. For example, the free shipping offer comes with no minimum order size and applies to millions of eligible items. In cases where a customer is not in a hurry, they can opt out of two-day shipping for a credit that can be used towards digital purchases such as ebooks and online movie rentals.

Prime Video is Amazon’s streaming video service included with membership and offers titles exclusive to Amazon. Twitch Prime gives customers a free channel subscription to a video game streamer of their choice, plus numerous discounts and free in-game content for many popular titles. Amazon Drive subscription offers unlimited storage for files and the access to those files anywhere. Prime Student is offered to college students or anyone with a .EDU email address domain at a discounted price.

As a paid loyalty rewards program, Amazon Prime has made it increasingly likely that customers will make more of their purchases through the site. As of this writing, a year-long subscription to Amazon Prime is $99. Customers can also subscribe monthly, or pay for individual services like Prime Video without the full membership.

This was last updated in March 2018

Continue Reading About Amazon Prime

Networking
  • net neutrality

    Net neutrality is the concept of an open, equal internet for everyone, regardless of content consumed or the device, application ...

  • network scanning

    Network scanning is a procedure for identifying active devices on a network by employing a feature or features in the network ...

  • networking (computer)

    Networking, also known as computer networking, is the practice of transporting and exchanging data between nodes over a shared ...

Security
CIO
  • IT budget

    IT budget is the amount of money spent on an organization's information technology systems and services. It includes compensation...

  • project scope

    Project scope is the part of project planning that involves determining and documenting a list of specific project goals, ...

  • core competencies

    For any organization, its core competencies refer to the capabilities, knowledge, skills and resources that constitute its '...

HRSoftware
  • employee onboarding and offboarding

    Employee onboarding involves all the steps needed to get a new employee successfully deployed and productive, while offboarding ...

  • succession planning

    Succession planning is the strategic process of identifying and developing internal candidates to fill key organizational roles ...

  • recruitment

    Recruitment is the process of finding, screening, hiring and onboarding qualified job candidates.

Customer Experience
  • chatbot

    A chatbot is a software or computer program that simulates human conversation or "chatter" through text or voice interactions.

  • martech (marketing technology)

    Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline ...

  • transactional marketing

    Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

Close