Browse Definitions:
Definition

Cyber Monday

Contributor(s): Ivy Wigmore

Cyber Monday is a marketing event created to promote online sales. The day falls on the Monday after Black Friday, a large annual in-person shopping event that directly follows American Thanksgiving Day. 

Why is it called Black Friday? 

"Black Friday" got its name from the Philadelphia police force. Back in the middle of the 20th century, police officers controlled traffic -- which was extremely heavy due to the all-day shopping event followed by an annual Army-Navy football game. Because all members of the force were required to work, and directing heavy traffic was not a popular assignment, officers referred to the day as Black Friday. The name, which caught on with the general public, is often thought (erroneously) to refer to the day of the year when many retailers turned to profitability: went from red ink (for negative amounts) to black (for positive). 

Cyber Monday statistics from 2013: 

  • Sales were up 15.7 percent over 2012, to $2.29 billion.
  • Tablets accounted for 12.7 percent of the total.
  • Smartphones represented 5.6 percent of the total.
  • Mobile commerce sales were up 55 percent.
  • Social media referrals drove $148 million in online sales between Thanksgiving and Cyber Monday.
  • Site visitor traffic was up 23 percent; conversions were up 14 percent.

The first mention of Cyber Monday was on November 28, 2005, in a press release from Shop.org. The term is now used in marketing material in many countries, including Canada, the United Kingdom, Portugal, Germany and Chile.

 

This was last updated in November 2014

Continue Reading About Cyber Monday

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • PCAOB (Public Company Accounting Oversight Board)

    The Public Company Accounting Oversight Board (PCAOB) is a Congressionally-established nonprofit that assesses audits of public ...

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

SearchSecurity

  • application whitelisting

    Application whitelisting is the practice of identifying applications that have been deemed safe for execution and restricting all...

  • security

    Security, in information technology (IT), is the defense of digital information and IT assets against internal and external, ...

  • insider threat

    An insider threat is a malicious hacker (also called a cracker or a black hat) who is an employee or officer of a business, ...

SearchHealthIT

  • Affordable Care Act (ACA or Obamacare)

    The Affordable Care Act (ACA) is legislation passed in 2010 that changed how uninsured Americans enroll in and receive healthcare...

  • HIPAA Privacy Rule

    The Standards for Privacy of Individually Identifiable Health Information, commonly known as the HIPAA Privacy Rule, establishes ...

  • HIPAA business associate agreement (BAA)

    Under the U.S. Health Insurance Portability and Accountability Act of 1996, a HIPAA business associate agreement (BAA) is a ...

SearchDisasterRecovery

  • data recovery

    Data recovery restores data that has been lost, accidentally deleted, corrupted or made inaccessible. Learn how data recovery ...

  • disaster recovery plan (DRP)

    A company's disaster recovery policy is enhanced with a documented DR plan that formulates strategies, and outlines preparation ...

  • fault-tolerant

    Systems with integrated fault tolerance are designed to withstand multiple hardware failures to ensure continuous availability.

SearchStorage

  • data deduplication

    Deduplication retains one unique data instance to reduce storage and bandwidth consumed by remote backups, replication and ...

  • byte

    In most computer systems, a byte is a unit of data that is eight binary digits long. Bytes are often used to represent a ...

  • Secure Digital card (SD card)

    SD cards use flash memory to provide nonvolatile storage. They are more rugged than traditional storage media and are used in ...

SearchSolidStateStorage

  • flash file system

    Flash file systems are designed specifically for memory devices. A well-designed flash device and flash file system ensure ...

  • IOPS (input/output operations per second)

    IOPS measures the maximum number of reads and writes to non-contiguous storage. It is not an actual benchmark since vendor ...

  • eMMC (embedded MultiMediaCard)

    An embedded MultiMediaCard (eMMC) is a small storage device made up of NAND flash memory and a simple storage controller.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close