Browse Definitions:
Definition

Cyber Monday

Contributor(s): Ivy Wigmore

Cyber Monday is a marketing event created to promote online sales. The day falls on the Monday after Black Friday, a large annual in-person shopping event that directly follows American Thanksgiving Day. 

Why is it called Black Friday? 

"Black Friday" got its name from the Philadelphia police force. Back in the middle of the 20th century, police officers controlled traffic -- which was extremely heavy due to the all-day shopping event followed by an annual Army-Navy football game. Because all members of the force were required to work, and directing heavy traffic was not a popular assignment, officers referred to the day as Black Friday. The name, which caught on with the general public, is often thought (erroneously) to refer to the day of the year when many retailers turned to profitability: went from red ink (for negative amounts) to black (for positive). 

Cyber Monday statistics from 2013: 

  • Sales were up 15.7 percent over 2012, to $2.29 billion.
  • Tablets accounted for 12.7 percent of the total.
  • Smartphones represented 5.6 percent of the total.
  • Mobile commerce sales were up 55 percent.
  • Social media referrals drove $148 million in online sales between Thanksgiving and Cyber Monday.
  • Site visitor traffic was up 23 percent; conversions were up 14 percent.

The first mention of Cyber Monday was on November 28, 2005, in a press release from Shop.org. The term is now used in marketing material in many countries, including Canada, the United Kingdom, Portugal, Germany and Chile.

 

This was last updated in November 2014

Continue Reading About Cyber Monday

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • password

    A password is an unspaced sequence of characters used to determine that a computer user requesting access to a computer system is...

  • adware

    Adware is any software application in which advertising banners are displayed while a program is running.

  • botnet

    A botnet is a collection of internet-connected devices, which may include PCs, servers, mobile devices and internet of things ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • data migration

    Data migration is the process of transferring data between data storage systems, data formats or computer systems.

  • compact disc (CD)

    A compact disc is a portable storage medium that can be used for recording, storing and playing back audio, video and other data ...

  • secondary storage

    Secondary storage is used to protect inactive data written from a primary storage array to a nonvolatile tier of disk, flash or ...

SearchSolidStateStorage

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

  • Tier 0

    Tier 0 (tier zero) is a level of data storage that is faster, and perhaps more expensive, than any other level in the storage ...

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close