Part of the Personal computing glossary:

Cyber Monday is a marketing event created to promote online sales. The day falls on the Monday after Black Friday, a large annual in-person shopping event that directly follows American Thanksgiving Day.

In 2011, Cyber Monday sales in the United States were $1.25 billion, 22% higher than the figure for 2010, according to comScore. IBM researchers reported that sales per customer averaged $198.26. Social network referrals accounted for 56% of all sales, and Facebook generated 86% of social network referrals. 

The first mention of Cyber Monday was on November 28, 2005, in a press release from Shop.org. The term is now used in marketing material in many countries, including Canada, the United Kingdom, Portugal, Germany and Chile.

 

This was last updated in November 2012
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

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