Part of the Personal computing glossary:

Cyber Monday is a marketing event created to promote online sales. The day falls on the Monday after Black Friday, a large annual in-person shopping event that directly follows American Thanksgiving Day.

In 2011, Cyber Monday sales in the United States were $1.25 billion, 22% higher than the figure for 2010, according to comScore. IBM researchers reported that sales per customer averaged $198.26. Social network referrals accounted for 56% of all sales, and Facebook generated 86% of social network referrals. 

The first mention of Cyber Monday was on November 28, 2005, in a press release from Shop.org. The term is now used in marketing material in many countries, including Canada, the United Kingdom, Portugal, Germany and Chile.

 

This was last updated in November 2012
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • NCR (no country redirect)

    - An explanation of the NCR (no country redirect) search parameter. This definition of NCR explains how Google search redirect works and how you can prevent the search engine from redirecting to your... (WhatIs.com)

  • Apple iBeacon

    - Apple’s iBeacon uses Bluetooth Low Energy (BLE) to detect a compatible device within a beacon's vicinity. (SearchCRM.com)

  • Twitter essay

    - A Twitter essay is content supporting a particular thesis or viewpoint that is written through sequential and usually numbered tweets. Twitter essays are created, read and developed in real time; t... (WhatIs.com)

Glossaries

  • Personal computing

    - Terms related to personal computers, including definitions about computers sold as consumer products and words and phrases about laptops, tablets and smartphones.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About Cyber MondayPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.