Cyber Monday is a marketing event created to promote online sales. The day falls on the Monday after Black Friday, a large annual in-person shopping event that directly follows American Thanksgiving Day.
In 2011, Cyber Monday sales in the United States were $1.25 billion, 22% higher than the figure for 2010, according to comScore. IBM researchers reported that sales per customer averaged $198.26. Social network referrals accounted for 56% of all sales, and Facebook generated 86% of social network referrals.
The first mention of Cyber Monday was on November 28, 2005, in a press release from Shop.org. The term is now used in marketing material in many countries, including Canada, the United Kingdom, Portugal, Germany and Chile.