Browse Definitions:


Contributor(s): Matthew Haughn

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.

Eloqua sends marketing advertisements to mobile devices, email, video and search results pages. The platform promises increased conversions, sales and understanding of customers.

Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients. The software tracks opened emails, customer activity and visitor behavior potential clients through the marketer's website. Eloqua stores the information of tracked customers and prospective clients such as company, job title, name, address, email and phone in its database for analysis.

Oracle's marketing solution is most often used in large enterprises that primarily market to other businesses. Eloqua offers packages for basic, standard and enterprise marketing. Numerous features differentiate account levels, like access to various Oracle sales and marketing services.

Competition for Eloqua includes Marketo, Hubspot, Salesforce's Pardot, ActON, SharpSpring, Expiriture, Marketing Optimizer and Sales Fusion.

This was last updated in February 2018

Continue Reading About Eloqua

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.


File Extensions and File Formats


  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...


  • federated identity management (FIM)

    Federated identity management (FIM) is an arrangement that can be made among multiple enterprises to let subscribers use the same...

  • cross-site scripting (XSS)

    Cross-site scripting (XSS) is a type of injection security attack in which an attacker injects data, such as a malicious script, ...

  • firewall

    In computing, a firewall is software or firmware that enforces a set of rules about what data packets will be allowed to enter or...



  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...


  • volume manager

    A volume manager is software within an operating system (OS) that controls capacity allocation for storage arrays.

  • external storage device

    An external storage device, also referred to as auxiliary storage and secondary storage, is a device that contains all the ...

  • NetApp SolidFire

    NetApp SolidFire is a business division of NetApp Inc. that specializes in all-flash storage systems.


  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.