What is Enterprise 2.0? - Definition from WhatIs.com
Part of the Business terms glossary:

Enterprise 2.0 is the strategic integration of Web 2.0 technologies into an enterprise's intranet, extranet and business processes. Enterprise 2.0 implementations generally use a combination of social software and collaborative technologies like blogs, RSS, social bookmarking, social networking and wikis. Most enterprise 2.0 technologies, whether homegrown, free or purchased, emphasize employee, partner and consumer collaboration. Such technologies may be in-house or Web-based. Companies using YouTube for vlogging or a private Facebook group as a modified intranet, for instance, are implementing a form of Enterprise 2.0.

The term "Enterprise 2.0" was first coined in March of 2006 by Harvard Business School Associate Professor Andrew McAfee in an MIT Sloan Management Review article entitled "Enterprise 2.0: The Dawn of Emergent Collaboration." McAfee offered his first definition on May 20 of that year, only to revise it seven days later after comments and suggestions from the blogosphere extended its meaning. McAfee specifically excluded Wikipedia, YouTube, Flickr, MySpace and similar programs, arguing that those services were intended for individuals, not companies.

Adoption of enterprise 2.0 technologies can spur efficiency, productivity and innovation by encouraging employees and other stakeholders to share information and discuss business problems in an open, collaborative setting.
~ Contributor: Zach Church

Learn More About IT:

SearchCIO.com offers relevant news and expert advice in its Enterprise 2.0 topic pages.

Professor Andrew McAfee first wrote about Enterprise 2.0 in this MIT Sloan Management Review article, "Enterprise 2.0: The Dawn of Emergent Collaboration."

Professor McAfee's revised definition for Enterprise 2.0 is posted on his blog.

Phil Simon gives his definition of Enterprise 2.0.

This was last updated in October 2009
Posted by: Margaret Rouse

Related Terms


  • swivel chair interface

    - A swivel chair interface is a system for user input and interaction that requires them to move from one interface to another, sometimes duplicating work. (WhatIs.com)

  • Alphabet, Inc.

    - Alphabet, Inc. is a conglomerate founded by Google to serve as its parent company; Google will continue to exist as a fully-owned subsidiary of Alphabet, as will Calico, Google Ventures, Google Cap... (WhatIs.com)

  • outcome economy

    - Outcome economy describes an economy based on the marketing, pricing and selling of the results provided by goods and services rather than their face value. (SearchCIO.com)


  • Business terms

    - Terms related to business, including definitions about project management and words and phrases about human resources, finance and vertical industries.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Tech TalkComment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.