What is FUD (Fear, Uncertainty, and Doubt)? - Definition from WhatIs.com


FUD (Fear, Uncertainty, and Doubt)

Part of the Internet acronyms and lingo glossary:

FUD (Fear, Uncertainty, and Doubt) is the term for any strategy intended to make a company's customers insecure about future product plans with the purpose of discouraging them from adopting competitors' products. For example, "You can try using X instead of our product, but you may lose all your data."

This was last updated in April 2005
Posted by: Margaret Rouse

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