Definition

Facebook Insights

Part of the Search engine optimization (SEO) glossary:

Facebook Insights is Facebook’s version of web page analysis, which allows a user to keep track of information such as page views, unique views, fan statistics, wall posts, video and audio plays, photo views, and so on. The addition of Insights has allowed page operators, application producers and domain administrators to better understand the user trends for their pages, which can aid content management. Information is gathered on a daily basis, allowing an administrator to view daily or monthly statistics. 

Next Steps

Read more:

Eric Eldon gives a play-by-play of the new additions and workings of Facebook Insights.

Facebook Help Centre answers frequently asked questions about Facebook Insights.

Neil Glassman discusses the advantages of Raven Internet Marketing's new tool which combines Facebook Insights and Google Analytics.

This was last updated in November 2011
Posted by: Margaret Rouse

Related Terms

Definitions

  • Google Trends

    - Google Trends is a free service provided by Google that displays how often specific keywords, subjects and phrases have been searched for on Google over a period of time. (WhatIs.com)

Glossaries

  • Search engine optimization (SEO)

    - Terms related to search engine optimization, including definitions about SEO and words and phrases about bots, spiders, organic traffic and all areas of search engine marketing (SEM).

  • Internet acronyms and lingo

    - Terms related to Internet acronyms and lingo, including slang definitions and jargon about texting, Twitter and other social networking sites.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

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