Browse Definitions:
Definition

Gartner hype cycle

Contributor(s): Ivy Wigmore

The hype cycle is a graphical representation of the life cycle stages a technology goes through from conception to maturity and widespread adoption.

The hype cycle is a branded tool created by Gartner, an information technology (IT) research and consultancy company.  However, the hype cycle’s stages are often used as reference points in marketing and technology reporting. Businesses can use the hype cycle to guide technology decisions in accordance with their level of comfort with risk. Each stage of the cycle is associated with its own risks and opportunities.

The hype cycle identifies five overlapping stages in a technology’s life cycle:

  1. Technology Trigger: In this stage, a technology is conceptualized. There may be prototypes but there are often no functional products or market studies. The potential spurs media interest and sometimes proof-of-concept demonstrations.
  2. Peak of Inflated Expectations: The technology is implemented, especially by early adopters. There is a lot of publicity about both successful and unsuccessful implementations.
  3. Trough of Disillusionment: Flaws and failures lead to some disappointment in the technology. Some producers are unsuccessful or drop their products. Continued investments in other producers are contingent upon addressing problems successfully.
  4. Slope of Enlightenment: The technology’s potential for further applications becomes more broadly understood and an increasing number of companies implement or test it in their environments. Some producers create further generations of products.
  5. Plateau of Productivity: The technology becomes widely implemented; its place in the market and its applications are well-understood. Standards arise for evaluating technology providers.

Gartner provides an introduction to the hype cycle in this video:

This was last updated in October 2013

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

  • computer worm

    A computer worm is a type of malicious software program whose primary function is to infect other computers while remaining ...

  • black hat

    Black hat refers to a hacker who breaks into a computer system or network with malicious intent.

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close