Part of the Business terms glossary:

Google AdSense is a program in which enterprises can display Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engine s. Google AdSense represents businesses of all sizes worldwide in multiple languages. AdSense is a refinement and expansion of the concept behind banner -ad sharing arrangements that have been in use for years.

AdSense delivers targeted advertisements to participants' Web sites. Google search boxes can be placed on Web pages, generating text ads targeted to search results produced by visitors' search input. The Google algorithm s are designed to interpret context in such a way that irrelevant results are discarded and only those most likely to produce revenue are delivered.

Google reviews ads using language filters and professional linguists to prevent the display of inappropriate text or content and to ensure that all material conforms to professional editorial and ethical standards. Competitive advertisements can be blocked and default ads can be created or selected.

This was last updated in November 2011
Posted by: Margaret Rouse

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