Google Alert is an automated Web search service that can help people and businesses monitor the Internet for developments and activities that could concern them. Results are sent to subscribers daily by e-mail. Google Alert began its operations in January 2003. The service is provided by Indigo Stream Technologies in cooperation with Google, the most popular search engine.
Google Alert can, for example, track new online appearances of a person's name, a business name, or a particular Uniform Resource Locator (URL). Individuals can use the service to monitor what is said about them on the Web. Businesses have found the service useful for keeping informed about markets and competition. The service has also been popular among news reporters, writers, sales people, scientists, educators, and agencies of government.
There are several levels of the service, available for monthly fees that vary depending on the features offered.