Browse Definitions:
Definition

Intertainment

Intertainment is the name of an e-business initiative that encourages shopping malls and other public places to provide visitors with free high-speed Internet access. The goal of Intertainment is to expose the non-surfing public to the Internet and encourage Internet growth.

One major target of Internet service providers ( ISP s) is the American shopping mall. According to the International Council of Shopping Centers, millions of Americans still don't have access to the Internet, but more than 90 percent of them visit a shopping center each month. A typical Intertainment center in a mall consists of a dozen computers arranged in a circle using a DSL , cable modem , or other high-speed Internet connection. Passing shoppers are encouraged to stop for a moment and check mail, visit e-commerce Web sites and surf. Unlike a cybercafe , where a user might pay for personal use of a computer, sit for a while, and expect a little privacy, Intertainment centers are set up to encourage people to stand while browsing. There is no illusion of privacy. Part of the fun is being able to pass by and look to see what others are doing. By providing a free and fast Internet connection in such a casual atmosphere, Intertainment providers hope to remove the mystique of surfing the Web for potential new users.

Mall owners are receptive to Intertainment initiatives, because the ISP pays rental fees for kiosk space and shoppers are encouraged to extend their stay at the mall. ISPs who provide the Intertainment centers see it as one more way to promote their fastest Internet service. It is often a profitable venture because the center's high visibility in the mall allows the provider to sell ads for products and services that can be displayed as part of the kiosk.

This was last updated in September 2005

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces.

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

SearchSecurity

  • FIDO (Fast Identity Online)

    FIDO (Fast ID Online) is a set of technology-agnostic security specifications for strong authentication. FIDO is developed by the...

  • cryptanalysis

    Cryptanalysis is the study of ciphertext, ciphers and cryptosystems with the aim of understanding how they work and finding and ...

  • Trojan horse (computing)

    In computing, a Trojan horse is a program that appears harmless, but is, in fact, malicious.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • cloud SLA (cloud service-level agreement)

    A cloud SLA (cloud service-level agreement) is an agreement between a cloud service provider and a customer that ensures a ...

  • wear leveling

    Wear leveling is a process that is designed to extend the life of solid-state storage devices.

  • storage area network (SAN)

    A storage area network (SAN) is a dedicated high-speed network or subnetwork that interconnects and presents shared pools of ...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close