Part of the Customer data management glossary:

LevelUp is a mobile payment (m-payment) and rewards service for consumer business transactions using smartphones. The service and its associated app are available for iPhones and Android-based phones, and the mobile Web on other devices. A physical card is also available.

LevelUp associates the users’ devices or cards with their debit and/or credit card and assigns each a unique QR (quick response) code (a type of 2D barcode). To conduct a transaction, the user simply scans the QR code at a business checkout.

LevelUp is free for both customers and merchants. The service offers customers first-time visit specials and also credit lines with specific merchants. Merchants don’t have to pay the usual transaction processing fees associated with debit and credit card transactions. LevelUp makes money on a percentage of profits generated through customer loyalty programs.

LevelUp launched in March 2011. By August 2012, the service had 200,000 users, who were making payments through 3,000 merchants. LevelUp is owned by SCVNGR, a Boston-based company whose first product was a location-based gaming and rewards service (also called SCVNGR).

SCVNGR founder and CEO Seth Priebatsch says that his ultimate goal with LevelUp is to stimulate and revolutionize the global economy.

This was last updated in August 2012
Contributor(s): Stan Gibilisco
Posted by: Margaret Rouse

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