LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to enable registered members to establish and document networks of people they know and trust professionally.
LinkedIn is also a resource for professionals to find jobs, research companies, and get news about their industry and business connections.
LinkedIn gathers data across LinkedIn profiles to provide policymakers, employers, workers and educators with data-driven insight into patterns that help align workforce supply with demand worldwide.
Such patterns include when people generally look for the next step in their career, work migration trends in specific geographical locations, skills gaps in specific industries and what cities are "stickiest," i.e., areas that employees are less likely to move away from.
LinkedIn is different from other social networking sites, like Facebook, Twitter and Instagram, in that it is designed specifically with business networking in mind.
It's a more closed network, where members usually only connect with people they already know or have been introduced to by someone in their network. This makes LinkedIn ideal for building professional relationships, as opposed to personal ones.
That being said, LinkedIn does offer some features that are similar to other social networks, such as groups and discussion forums.
LinkedIn was co-founded by Reid Hoffman, former executive vice president in charge of business and corporate development for PayPal.
The site, which was launched in May 2003, currently has over 850 million members -- around 191 million from the U.S. -- with over 58 million registered in over 200 countries and territories. According to Reid Hoffman, nearly 30% of LinkedIn subscribers are recruiters.
Microsoft acquired LinkedIn in June 2016 for $26.2 billion. According to some experts, the rich troves of semistructured data that LinkedIn's members freely give away -- job titles, geographies, industry information, skill sets, etc. -- made the deal a steal, even though the LinkedIn acquisition was one of Microsoft's more expensive purchases to date.
LinkedIn is used primarily by three groups of people: individuals, sales reps and recruiters:
A LinkedIn member's profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules that enable you to showcase skills, qualifications and job history, as well as references from colleagues and previous employers.
Basic membership for LinkedIn is free. Network members are called "connections." Unlike other free social networking sites, LinkedIn encourages connections to have a preexisting relationship.
In addition to the features available to basic members, LinkedIn Premium subscriptions offer a number of features designed to help users be more productive and successful in their careers.
Some of these features are the following:
See the following step-by-step instructions to sign up for a LinkedIn account:
While the process for signing up for a LinkedIn account is relatively simple, there are a few best practices you want to keep in mind to create an effective LinkedIn profile:
Explore employee experience experts to follow on social media, learn top AI recruiting tools and software and read our guide to developing social media recruiting strategies.
24 Oct 2022