The Macintosh, now called the Mac, was the first widely sold personal computer (PC) with a graphical user interface (GUI) and a mouse. Apple Computer Inc. -- now Apple Inc. -- introduced the Macintosh in an ad during Super Bowl XVIII, on Jan. 22, 1984, and offered it for sale two days later.
The original Macintosh computer was designed to provide users with a natural, intuitive and user-friendly computer interface. Advances in the Macintosh's user-friendly design included the use of a mouse, icons to represent objects and actions, the point-and-click and click-and-drag actions, and a number of window operation ideas. Many of these GUI ideas came from experiments at the Xerox Palo Alto Research Center, or PARC, in the early 1970s. Microsoft successfully adapted these concepts for its first Windows operating system (OS).
The predecessor to the Macintosh was the Apple Lisa. It had the same interface and operating environment as the Macintosh, but at about $10,000, Lisa's price was steep and out of range for many potential customers. Lisa was also large and heavy, and not a promising platform for a desktop computer. Lisa advanced the capabilities of the GUI and other functions, but the Macintosh ultimately surpassed it.
The Apple Macintosh's powerful GUI and advanced design capabilities made it a popular choice among professionals in creative fields, such as those working in design and architecture. Academics also were early users. When it first debuted, the Macintosh's GUI was easier to use than other PCs of the time. It was an instant hit among designers and architects who needed powerful tools that were easy to use.
In 2006, Apple began transitioning the Mac to using Intel processors, making it possible to run the Microsoft Windows OS and its applications on Apple computers. Boot Camp let users dual boot both the Apple and Windows OSes on a Mac. Virtualization is now used to run Windows on Macs.
Today, many creative professionals still prefer Mac computers, but Macs are also widely used for business applications as well as personal uses, such as gaming or media consumption. Several different models are available, ranging from budget-friendly laptops to high-end workstations.
The Mac runs on its own OS, which was originally called System Software. It was rebranded as Mac OS in 1996 and as the Unix-based Mac OS X in 2001. Mac OS X has since been rebranded as OS X and is now called macOS. The Macintosh originally ran on the Motorola 68000 series microprocessors; Apple later used the Apple, IBM and Motorola -- or AIM -- Alliance's PowerPC central processing unit (CPU) before moving to Intel x86 processors. Today, Macs use Apple M1 and M2 processors.
The Mac is configured the same as other desktop and laptop computers, with CPU, memory, hard drives and solid-state drives, OS, visual display, graphics engine, input/output (I/O) connectors, power supply, keyboard, mouse and connections to external devices.
The Apple products in the Macintosh line today include the following:
The Macintosh paved the way for a variety of desktop, laptop and wireless computing devices, such as the iMac, MacBook, iPod, iPad and iPhone. It has always been a powerful system with a user-friendly interface. It opened the door for Microsoft to develop its Windows OS.
In its early years, the Macintosh attracted creative and academic users. However, it has evolved to successfully support business activities. Its many iterations, ranging from laptops to desktop systems and powerful creative production systems, continue to reinforce its popularity.
Some key dates in the history of the Macintosh include the following:
Find out more about how Macs are being used in the enterprise in our guide to managing Mac hardware and software.
29 Jun 2023