Browse Definitions:
Definition

NCR (no country redirect)

Contributor(s): Ivy Wigmore

NCR (no country redirect) is a Google search parameter that tells the search engine to show results for the country specified in the URL rather than redirecting to the country from which the search is being conducted. 

When you go to Google.com, Google automatically detects your location and then redirects their URL to the one for your country. If you live in the United Kingdom, for example, Google.com resolves to Google.co.uk. Google search engine results pages (SERP) for various countries can be quite different because they display pages from the user's country more prominently. That behavior might be useful for someone looking for a nearby location, business or product but is less helpful for other types of searches, such as research, for which relevance to the search query is often the most important criteria. 

To ensure that Google returns results from the .com domain rather than one specific to a non-U.S. country, type a forward slash (/) and the letters ncr after the URL. Marketers and website owners can also use NCR to monitor page ranking in various countries. To do that, add /ncr to the Google URL for the country in question. 

See a video demonstration of using NCR to stop Google from redirecting to the user's country:

This was last updated in November 2014

Continue Reading About NCR (no country redirect)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

  • keylogger (keystroke logger or system monitor)

    A keylogger, sometimes called a keystroke logger or system monitor, is a type of surveillance technology used to monitor and ...

  • password

    A password is an unspaced sequence of characters used to determine that a computer user requesting access to a computer system is...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

SearchStorage

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

  • data migration

    Data migration is the process of transferring data between data storage systems, data formats or computer systems.

  • compact disc (CD)

    A compact disc is a portable storage medium that can be used for recording, storing and playing back audio, video and other data ...

SearchSolidStateStorage

  • NVMe (non-volatile memory express)

    NVMe (non-volatile memory express) is a host controller interface and storage protocol to enable a solid-state drive to use the ...

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

  • Tier 0

    Tier 0 (tier zero) is a level of data storage that is faster, and perhaps more expensive, than any other level in the storage ...

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close