Definition

ODIN (Open Device Identification Number)

Part of the Wireless and mobile glossary:

ODIN (Open Device Identification Number) is a unique identifier derived from a mobile device’s Wi-fi  media access control (MAC) address. Identifiers, which are hashed to protect user privacy, are managed by the ODIN Working Group, a consortium of industry developers and service providers.

Unlike Web pages, which use cookies to serve ads, mobile advertising requires a unique device identifier to target advertisements. Device identifiers allow marketers to provide personalization and cap ad frequency. A primary goal of the ODIN working group is to create a secure anonymous device identifier for the mobile advertising industry whose use does not intrude upon the user experience or violate the end user's privacy. 

Continue reading about ODIN:

The ODIN working group maintains a web page.

This was last updated in April 2012
Posted by: Margaret Rouse

Related Terms

Definitions

  • GPS tracking

    - GPS tracking is the surveillance of location through use of the Global Positioning System (GPS ) to track the location of an entity or object remotely. The technology can pinpoint longitude, latitu... (WhatIs.com)

  • geo-fencing (geofencing)

    - Geo-fencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barr... (WhatIs.com)

  • Apple iBeacon

    - Apple’s iBeacon is a location-based service on Apple mobile devices, such as the iPhone, running the company’s operating system (iOS) that tracks the device’s location and can alert other apps when... (SearchCRM.com)

Glossaries

  • Wireless and mobile

    - Terms related to wireless and mobile technology, including definitions about consumer mobile technology devices and communication technologies such as Wi-Fi, WiMAX and LTE.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About ODIN (Open Device Identification Number)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.