What is ODIN (Open Device Identification Number)? - Definition from WhatIs.com

Definition

ODIN (Open Device Identification Number)

Part of the Wireless and mobile glossary:

ODIN (Open Device Identification Number) is a unique identifier derived from a mobile device’s Wi-fi  media access control (MAC) address. Identifiers, which are hashed to protect user privacy, are managed by the ODIN Working Group, a consortium of industry developers and service providers.

Unlike Web pages, which use cookies to serve ads, mobile advertising requires a unique device identifier to target advertisements. Device identifiers allow marketers to provide personalization and cap ad frequency. A primary goal of the ODIN working group is to create a secure anonymous device identifier for the mobile advertising industry whose use does not intrude upon the user experience or violate the end user's privacy. 

Continue reading about ODIN:

The ODIN working group maintains a web page.

This was last updated in April 2012
Posted by: Margaret Rouse

Related Terms

Definitions

  • Windows 10 Mobile

    - Windows 10 Mobile is Microsoft’s operating system for handheld devices; the mobile OS follows Windows Phone 8. The operating system, which replaces Windows Phone, is designed as a step towards the ... (WhatIs.com)

  • secure container

    - A secure container, in a mobile computing context, is an isolated, authenticated and encrypted area of an employee's device that keeps sensitive corporate information separate from the owner's pers... (WhatIs.com)

  • VMware AirWatch

    - Like other MDM suites, AirWatch serves the administrative area dealing with deploying, securing, monitoring, integrating and managing mobile devices, such as smartphones, tablets and laptops, in th... (SearchMobileComputing.com)

Glossaries

  • Wireless and mobile

    - Terms related to wireless and mobile technology, including definitions about consumer mobile technology devices and communication technologies such as Wi-Fi, WiMAX and LTE.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About ODIN (Open Device Identification Number)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.