What is ODIN (Open Device Identification Number)? - Definition from WhatIs.com

Definition

ODIN (Open Device Identification Number)

Part of the Wireless and mobile glossary:

ODIN (Open Device Identification Number) is a unique identifier derived from a mobile device’s Wi-fi  media access control (MAC) address. Identifiers, which are hashed to protect user privacy, are managed by the ODIN Working Group, a consortium of industry developers and service providers.

Unlike Web pages, which use cookies to serve ads, mobile advertising requires a unique device identifier to target advertisements. Device identifiers allow marketers to provide personalization and cap ad frequency. A primary goal of the ODIN working group is to create a secure anonymous device identifier for the mobile advertising industry whose use does not intrude upon the user experience or violate the end user's privacy. 

Continue reading about ODIN:

The ODIN working group maintains a web page.

This was last updated in April 2012
Posted by: Margaret Rouse

Related Terms

Definitions

  • mobile deep linking

    - Mobile deep linking makes it easier for people to access resources on smartphones, tablets and other mobile devices because it decreases the number of actions they have to take to get to their targ... (WhatIs.com)

  • Apple Joint Venture

    - Apple Joint Venture is an IT support and training service geared toward small and midsized businesses. (SearchConsumerization.com)

  • Android for Work

    - Android for Work is a program for devices running on the Google Android mobile operating system that allows IT to manage and secure business applications on a work-specific profile. (SearchConsumerization.com)

Glossaries

  • Wireless and mobile

    - Terms related to wireless and mobile technology, including definitions about consumer mobile technology devices and communication technologies such as Wi-Fi, WiMAX and LTE.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About ODIN (Open Device Identification Number)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.