What is Public Relations Society of America (PRSA)? - Definition from WhatIs.com

Definition

Public Relations Society of America (PRSA)

Part of the Compliance glossary:

The Public Relations Society of America (PRSA) is the world's largest association for public relations (PR) professionals, overseeing more than 21,000 members. 

The PRSA provides training, and sets and promotes ethics standards for the global public relations profession. The organization also performs public relations functions for the industry itself through its PR advocacy initiative, which is trademarked as "The Business Case for Public Relations." 

The PRSA describes the purpose of the initiative:

The goal is to drive industry recognition and growth by helping professionals in the field educate key audiences about public relations’ roles and outcomes, demonstrate its strategic value and enhance its reputation.

Over time, this initiative will come to include research, practical tools, influencer and media outreach and targeted career development opportunities. It also will celebrate the positive influence our industry has had in the service of the public good.

This was last updated in July 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • log management

    - Log management is the collective processes and policies used to administer and facilitate the generation, transmission, analysis, storage, archiving and ultimate disposal of the large volumes of lo... (WhatIs.com)

  • limited liability company (LLC)

    - A limited liability company (LLC) is a hybrid unincorporated business structure that combines the pass-through tax model of partnerships and sole proprietorships with the protection of individual a... (WhatIs.com)

  • cooperative (co-op)

    - A cooperative, often shortened to “co-op,” is a business that is owned and operated by and for the benefit of its members. A cooperative is formed when several people identify an unmet need. (WhatIs.com)

Glossaries

  • Compliance

    - Terms related to compliance, including regulatory definitions and words and phrases about governance and mitigating IT risk.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About Public Relations Society of America (PRSA)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.