Part of the Search engine optimization (SEO) glossary:

A URL shortener is a Web site that will create a short Uniform Resource Locator (URL) or Web page address from a long one so that the short version, which is easier to remember and enter, can be used instead. For example, if you need to frequently enter a URL into e-mail messages or read it over the phone, a long URL is prone to mistyping or misunderstanding. By going to a free Web site service like TinyURL.com or notlong.com, you can swap your long URL for a short one. The URL shortening service will maintain the association between the two and will redirect anyone who enters the short URL to the page at the long URL.

This was last updated in September 2005
Posted by: Margaret Rouse

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