What is URL shortening? - Definition from WhatIs.com
Part of the Software applications glossary:

URL shortening is the translation of a long Uniform Resource Locator (URL) into an abbreviated alternative that redirects to the longer URL.

Short URLs are preferable for a number of reasons. Long URLs in email messages can break if they fail to wrap properly, long URLs in Twitter tweets can leave no room for a message to accompany it and long URLs in text messages can make the accompanying message difficult to read.

URL shortening services typically provide users with:

The original URL shortener was TinyURL, which is still popular. Other commonly used URL shorteners include bitly, DwarfURL and is.gd. 

This was last updated in June 2016
Posted by: Margaret Rouse

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  • URL shorteners

    Hi,I hope the below link guides you with sufficient information1. http://sproutsocial.com/insights/twitter-url-shorteners/

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