What is URL shortening? - Definition from WhatIs.com
Part of the Software applications glossary:

URL shortening is the translation of a long Uniform Resource Locator (URL) into an abbreviated alternative that redirects to the longer URL.

Short URLs are preferable for a number of reasons. Long URLs in email messages can break if they fail to wrap properly, long URLs in Twitter tweets can leave no room for a message to accompany it and long URLs in text messages can make the accompanying message difficult to read.

URL shortening services typically provide users with:

The original URL shortener was TinyURL, which is still popular. Other commonly used URL shorteners include bitly, DwarfURL and is.gd. 

This was last updated in June 2016
Posted by: Margaret Rouse

Related Terms

Definitions

  • HashiCorp Atlas

    - HashiCorp Atlas is a suite of open source, modular DevOps (development/operations) infrastructure products. Atlas products can be implemented separately, together, or alongside other technologies. (searchITOperations.com)

  • Perforce Software

    - Perforce is a software company that specializes in software configuration management, version control and collaboration products. The company is the recognized market leader in version control with... (searchITOperations.com)

  • GoodData

    - GoodData is a software company specializing in cloud-based business intelligence (BI) and big data analytics. The company’s main offering is its Platform as a Service (PaaS) product, Open Analytics... (WhatIs.com)

Glossaries

  • Software applications

    - Terms related to software applications, including definitions about software programs for vertical industries and words and phrases about software development, use and management.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question
  • URL shorteners

    Hi,I hope the below link guides you with sufficient information1. http://sproutsocial.com/insights/twitter-url-shorteners/

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.