Browse Definitions:
Definition

above the fold

Contributor(s): Billy Watts

Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads.  The portion of the page that requires scrolling in order to see content is called "below the fold."  

On a Web page the point at which users have to scroll down is not constant because many variables can affect the way a page displays. The size of a device's display, for example, changes what content appears above the fold. Other variables include the end user's choice of browser, browser toolbars, browser custom setting and the operating system (OS) the device is using.

Because users engage more with the content above the fold than below the fold, key site functions and content related to business goals should appear at the top of the Web page.  To understand how to work with “the fold, ” a Web designer should keep in mind the average screen sizes being used by a particular site's audience or explore responsive design techniques, an approach to Web page creation that makes use of flexible layouts, flexible images and cascading style sheet (CSS) media queries.

Above the fold was first used to describe the placement of content on a newspaper's front page. The paper's headline and lead stories are placed on the portion of the front page that remains visible to the reader when the paper is folded horizontally for display on a news stand. 

See also: home page 

Continue reading about above the fold:

Usability expert Jacob Nielsen estimates that a webpage visitor spends 80% of the visit viewing above the fold content

Unfolding the Fold reviews data on web page scrolling to enlighten the debate on the fold.

Search engine guru Danny Sullivan explains how Google will penalize Web pages with too many ads above the fold

David Gould explains more about Google's new page layout algorithm.

This was last updated in February 2012

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Thanks for explaining about above the fold!
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • PCAOB (Public Company Accounting Oversight Board)

    The Public Company Accounting Oversight Board (PCAOB) is a Congressionally-established nonprofit that assesses audits of public ...

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

SearchSecurity

  • Advanced Encryption Standard (AES)

    The Advanced Encryption Standard, or AES, is a symmetric block cipher used by the U.S. government to protect classified ...

  • spear phishing

    Spear phishing is an email-spoofing attack that targets a specific organization or individual, seeking unauthorized access to ...

  • supercookie

    A supercookie is a type of tracking cookie inserted into an HTTP header by an internet service provider to collect data about a ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

  • GlusterFS (Gluster File System)

    GlusterFS (Gluster File System) is an open source distributed file system that can scale out in building-block fashion to store ...

  • virtual memory

    Virtual memory is a memory management capability of an OS that allows a computer to compensate for physical memory shortages by ...

SearchSolidStateStorage

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • SSD caching

    SSD caching, also known as flash caching, is the temporary storage of data on NAND flash memory chips in a solid-state drive so ...

  • NVDIMM (Non-Volatile Dual In-line Memory Module)

    An NVDIMM (non-volatile dual in-line memory module) is hybrid computer memory that retains data during a service outage.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close