Browse Definitions:
Definition

anchor text

Contributor(s): Heather Darcy

Anchor text is the clickable words and characters in a hyperlink. It is often displayed on a web page by a browser as blue and underlined characters to make it stand out from the rest of the text.

Search engines use anchor text to determine what the hyperlinked page is about. Anchor text should reflect the content of the page the hyperlink is pointing to. When optimizing a page for search engines, including important keywords in the anchor text can make a difference in the ranking of your page.

Search engines have different metrics for determining search engine rankings, and link relevancy is one of them. The source page's content and the content of the anchor text helps determine link relevancy.

You can track anchor text by using search engine optimization (SEO) tools like Google Webmaster Tools. Google's Webmaster Tools allows webmasters to see the most common words in anchor text linking to their site.

Learn more about anchor text:

Learn about optimizing anchor text and SEO Moz.

Read about how anchor text is an important search ranking factor.

This was last updated in February 2012

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Excellent post about anchor text.Thank you for sharing
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • password

    A password is an unspaced sequence of characters used to determine that a computer user requesting access to a computer system is...

  • adware

    Adware is any software application in which advertising banners are displayed while a program is running.

  • botnet

    A botnet is a collection of internet-connected devices, which may include PCs, servers, mobile devices and internet of things ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • compact disc (CD)

    A compact disc is a portable storage medium that can be used for recording, storing and playing back audio, video and other data ...

  • secondary storage

    Secondary storage is used to protect inactive data written from a primary storage array to a nonvolatile tier of disk, flash or ...

  • VRAM (video ram)

    VRAM (video RAM) is a reference to any type of random access memory (RAM) used to store image data for a computer display.

SearchSolidStateStorage

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

  • Tier 0

    Tier 0 (tier zero) is a level of data storage that is faster, and perhaps more expensive, than any other level in the storage ...

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close