Browse Definitions:
Definition

anonymous video analytics (AVA)

Anonymous video analytics (AVA) is a strategy for gathering metrics about digital signage audience engagement.

In the past, marketers could only gather data about how many people passed by a digital sign.  The problem with this method is that many people pass by a digital sign without looking at it.

Anonymous video analytics uses embedded camera sensors and a program for analyzing mathematical algorithms to detect a passing face that turns towards the sign.  Unlike facial recognition software, AVA does not match a particular face to a face in a database.  (This is what makes it anonymous.)  Instead, AVA relies on a technique known as pattern detection.  The AVA program consults a database of pixel patterns to determine when something in front of the sign is a human face looking in the right direction. In very simple terms, the program looks for patterns such as dark pixels where eyes should be and lighter pixels where cheeks should be. 

Once the AVA program has determined that the pixel patterns are of a human face, the program can record how long the face looked at the sign.  It may also categorize the face according to  demographic groups, such as gender and age.

This Intel video clip demonstrates how CognoVision's AVA works. 

See also: gesture recognition, business intelligence, CRM analytics, customer intelligence, return on marketing investment (ROMI)

 

Continue reading about anonymous video analytics:

Digital Signage Today forecasts Digital signage: The top 10 trends for 2011

This was last updated in January 2011

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

  • insider threat

    Insider threat is a generic term for a threat to an organization's security or data that comes from within.

  • ransomware

    Ransomware is a subset of malware in which the data on a victim's computer is locked, typically by encryption, and payment is ...

  • hacker

    A hacker is an individual who uses computer, networking or other skills to overcome a technical problem.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • 3D XPoint

    3D XPoint is memory storage technology jointly developed by Intel and Micron Technology Inc.

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close