What is antidisintermediation? - Definition from WhatIs.com

Definition

antidisintermediation

Part of the Internet acronyms and lingo glossary:

In commerce, antidisintermediation is a term used to describe the preservation of intermediary positions. Today's consumer can access goods or information on the Internet that traditionally required the assistance of an intermediary such as a retailer, travel agent, or banker. By cutting out the middleman (disintermediation), e-businesses are able to sell goods and services more quickly and efficiently, and for lower prices.

Antidisintermediation measures are carried out through business incentives (or disincentives) and legal actions to ensure that intermediary positions are not eliminated. Since a good deal of profit is made by individuals or businesses serving as intermediaries between the primary source of a good or service and the consumer, intermediaries are using antidisintermediation measures to re-establish their niche in the changing economy.

In one example of antidisintermediation (cited in "The death of "e"and the Birth of the Real New Economy: Business Models, Technologies and Strategies for the 21st Century" by Peter Fingar and RonaldAronica), Home Depot sent a letter to 1,000 of its suppliers (including Black & Decker and General Electric, for example) warning them that the company would be less likely to do business with those among them who also marketed their goods online.

This was last updated in June 2010
Contributor(s): Peter Fingar
Posted by: Margaret Rouse

Related Terms

Definitions

  • Web 2.0

    - Web 2.0 (or Web 2) is the popular term for advanced Internet technologies and applications like social networking, blogs, wikis, RSS and content sharing. (WhatIs.com)

  • millennials (millennial generation)

    - Millennials, also known as Generation Y, is a demographic that includes individuals who reached adulthood around the turn of the 21st century. This definition of the term discusses millennials in t... (WhatIs.com)

  • forklift upgrade

    - Forklift upgrade is an idiom used when a major overhaul is required to upgrade IT infrastructure. (SearchNetworking.com)

Glossaries

  • Internet acronyms and lingo

    - Terms related to Internet acronyms and lingo, including slang definitions and jargon about texting, Twitter and other social networking sites.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About antidisintermediationPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.