Definition

antidisintermediation

Part of the Internet acronyms and lingo glossary:

In commerce, antidisintermediation is a term used to describe the preservation of intermediary positions. Today's consumer can access goods or information on the Internet that traditionally required the assistance of an intermediary such as a retailer, travel agent, or banker. By cutting out the middleman (disintermediation), e-businesses are able to sell goods and services more quickly and efficiently, and for lower prices.

Antidisintermediation measures are carried out through business incentives (or disincentives) and legal actions to ensure that intermediary positions are not eliminated. Since a good deal of profit is made by individuals or businesses serving as intermediaries between the primary source of a good or service and the consumer, intermediaries are using antidisintermediation measures to re-establish their niche in the changing economy.

In one example of antidisintermediation (cited in "The death of "e"and the Birth of the Real New Economy: Business Models, Technologies and Strategies for the 21st Century" by Peter Fingar and RonaldAronica), Home Depot sent a letter to 1,000 of its suppliers (including Black & Decker and General Electric, for example) warning them that the company would be less likely to do business with those among them who also marketed their goods online.

This was last updated in June 2010
Contributor(s): Peter Fingar
Posted by: Margaret Rouse

Related Terms

Definitions

  • SYN flood (half open attack)

    - SYN flooding is a method that the user of a hostile client program can use to conduct a denial-of-service (DoS) attack on a computer server. (SearchSecurity.com)

  • oversharing

    - Oversharing is the disclosure of an inappropriate amount of detail. (WhatIs.com)

  • click farm

    - A click farm is a business that pays employees to click on website elements to artificially boost the status of a client's website or a product. Click farms are usually based in developing countrie... (WhatIs.com)

Glossaries

  • Internet acronyms and lingo

    - Terms related to Internet acronyms and lingo, including slang definitions and jargon about texting, Twitter and other social networking sites.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About antidisintermediationPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.