Browse Definitions:
Definition

artificial personality

Contributor(s): Ivy Wigmore

An artificial personality is a collection of characteristics, tendencies, behavioral quirks and backstory related to some AI simulation of a human, such as a chatbot or a digital assistant. Another implementation of artificial personalities is in robotics. Personality allows a robot or a software system to interact with people emotionally as well as on a logical level.

Developers add personality to digital entities to make them more user-friendly, likable and relatable. A vendor might also use artificial personality to shape public perception of their brand. In that case, the personality might be designed to either foster a company's current brand image or to promote a different image. A clothing brand perceived as stodgy, for example, might create a customer service bot with a slightly edgy personality to appeal to a younger demographic.

 Personalities are especially significant for digital assistants, such as Apple’s Siri, Amazon’s Alexa, Google Assistant and Microsoft’s Cortana because they are designed to take the place of a human virtual assistant. A digital assistant isn’t expected to pass the Turing test, however, emulating a human so closely that it could be mistaken for one.

An AI assistant designer actually has to beware of having the software seem too human, because people find it creepy when a created entity comes very close to replicating the system it’s designed to emulate but is just a little bit “off” in some way. (That effect is known as the uncanny valley.)

 

This was last updated in March 2017

Continue Reading About artificial personality

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • password

    A password is an unspaced sequence of characters used to determine that a computer user requesting access to a computer system is...

  • adware

    Adware is any software application in which advertising banners are displayed while a program is running.

  • botnet

    A botnet is a collection of internet-connected devices, which may include PCs, servers, mobile devices and internet of things ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • data migration

    Data migration is the process of transferring data between data storage systems, data formats or computer systems.

  • compact disc (CD)

    A compact disc is a portable storage medium that can be used for recording, storing and playing back audio, video and other data ...

  • secondary storage

    Secondary storage is used to protect inactive data written from a primary storage array to a nonvolatile tier of disk, flash or ...

SearchSolidStateStorage

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

  • Tier 0

    Tier 0 (tier zero) is a level of data storage that is faster, and perhaps more expensive, than any other level in the storage ...

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close