Browse Definitions:

autoplay video

Contributor(s): Matthew Haughn

Autoplay video is audiovisual content that starts automatically when a user goes to the host web page. Autoplay videos usually contain advertisements or promoted content. The purpose of autoplay is to get the user's attention, which it is bound to do so long as the user has sound turned on.

Like pre-roll ads, autoplay videos are a type of interrupt marketing because they come between users and the content that they have chosen to view. As such, users typically find them annoying -- which is not likely to make the ad effective. Because videos consume more bandwidth than other content, autoplay videos can also eat up a user's mobile data. Depending on the user's data plan, they could end up with charges for content that they did not request.

See a quick video how-to on disabling Facebook autoplay on an iPhone or scroll down to links with instructions for Chrome and Firefox:

This was last updated in July 2016

Continue Reading About autoplay video

Join the conversation


Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

I really hate this. Hate. I am forced to stop the videos I have no interest in. The next is video ads I am forced to watch. I have add blockers and some still get through. My solution is send an e-mail to the advertiser and voice your anger. Why should I be forced to watch an ad I have no use for?
Almost forgot to add this. This is why web pages take more time to download. A few years ago my 3m DSL was fine. Now with all these embedded videos and 100m Cable inter net, I really see no speed difference.It's terrible.


File Extensions and File Formats

Powered by:


  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces.

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...


  • federated identity management (FIM)

    Federated identity management (FIM) is an arrangement that can be made among multiple enterprises to let subscribers use the same...

  • cross-site scripting (XSS)

    Cross-site scripting (XSS) is a type of injection security attack in which an attacker injects data, such as a malicious script, ...

  • firewall

    In computing, a firewall is software or firmware that enforces a set of rules about what data packets will be allowed to enter or...



  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...


  • volume manager

    A volume manager is software within an operating system (OS) that controls capacity allocation for storage arrays.

  • external storage device

    An external storage device, also referred to as auxiliary storage and secondary storage, is a device that contains all the ...

  • NetApp SolidFire

    NetApp SolidFire is a business division of NetApp Inc. that specializes in all-flash storage systems.


  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.