What is black hat SEO ? - Definition from WhatIs.com
Part of the Search engine optimization (SEO) glossary:

Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site. 

The position of a website on a search results page can be crucial to reaching your audience. Depending on the search term and the size of the user's display, there may be only one or two organic results visible above the fold. Furthermore, according to research from Chitka, an ad network, the top result receives 33 percent of the traffic; the second result gets 18 percent, and the portion declines significantly at each lower position. 

Various black hat SEO methods exist, including spamdexing, creating phantom pages and hacking competitors' sites. White hat SEO, on the other hand, uses legitimate tactics to help a website feature prominently in organic search results

Search engine providers, such as Google, consider optimization tactics that are deceptive or don't conform to their guidelines to be black hat methods. Such tactics may be detected by an algorithm and result in an automatically lowered ranking. A manual site review that detects deceptive practices can result in the website's removal from the search engine's index. 

This was last updated in September 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • migration

    - In information technology (IT), migration is the process of moving from the use of one operating environment to another operating environment that is, in most cases, thought to be a better one. (SearchCIO.com)

  • search engine marketing (SEM)

    - Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. (SearchContentManagement.com)

  • Boolean operator

    - Boolean operators are a common type of search operator, sometimes referred to as a search parameters, which are characters or strings of characters – including words and phrases – that are used in ... (WhatIs.com)

Glossaries

  • Search engine optimization (SEO)

    - Terms related to search engine optimization, including definitions about SEO and words and phrases about bots, spiders, organic traffic and all areas of search engine marketing (SEM).

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About black hat SEO Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.