What is booth babe? - Definition from WhatIs.com
Part of the Business terms glossary:

Booth babe is slang for a female model who is hired for the duration of a trade show to attract potential customers.  Such models are typically dressed provocatively and are hired for their appearance rather than for their knowledge about the product they are promoting.

A booth babe’s responsibilities typically involve greeting attendees, handing out literature and guiding potential customers to a sales representative.  She may also pose for photographs with trade show visitors or take part in a short entertainment routine designed to gather a crowd.

In recent years, the label “booth babe” has picked up a negative connotation, primarily because some vendors have dressed their trade show models quite scantily -- in some cases exposing as much flesh as the law permits.

This was last updated in March 2013
Posted by: Margaret Rouse

Related Terms

Definitions

  • exit strategy

    - An exit strategy is a planned approach to terminating a situation in a way that will maximize benefit or minimize damage. (WhatIs.com)

  • age of the customer

    - Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time.  (SearchCRM.com)

  • enterprise search

    - Enterprise search is the organized retrieval of structured and unstructured data within an organization. (WhatIs.com)

Glossaries

  • Business terms

    - Terms related to business, including definitions about project management and words and phrases about human resources, finance and vertical industries.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question
  • What are your thoughts on 'booth babes'?

    This is a good example of people taking themselves too seriously. Booth babes have been around since my first visits to Comdex and Networld/Interop in the early 1990s (and well before then I presum...

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.