Part of the Business terms glossary:

Booth babe is slang for a female model who is hired for the duration of a trade show to attract potential customers.  Such models are typically dressed provocatively and are hired for their appearance rather than for their knowledge about the product they are promoting.

A booth babe’s responsibilities typically involve greeting attendees, handing out literature and guiding potential customers to a sales representative.  She may also pose for photographs with trade show visitors or take part in a short entertainment routine designed to gather a crowd.

In recent years, the label “booth babe” has picked up a negative connotation, primarily because some vendors have dressed their trade show models quite scantily -- in some cases exposing as much flesh as the law permits.

This was last updated in March 2013
Posted by: Margaret Rouse

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  • What are your thoughts on 'booth babes'?

    This is a good example of people taking themselves too seriously. Booth babes have been around since my first visits to Comdex and Networld/Interop in the early 1990s (and well before then I presum...

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