Bring your own apps (BYOA) is the trend toward employee use of third-party cloud application services in the workplace.
BYOA is an outgrowth of the bring your own device (BYOD) trend towards and the increasing consumerization of IT. Like it or not, employees are bringing the cloud apps they use on their personal devices to work. Popular consumer apps that are being used for business include Dropbox, CloudOn and Google Docs. Cited benefits of IT consumerization and the use of consumer applications include greater employee engagement and satisfaction as well as improved productivity.
As employee-owned technologies encroach upon the corporate network, however, security becomes increasingly problematic. Corporate data stored in a third-party cloud provider's environment is no longer under the control of the employee's IT department. If an employee's laptop with sensitive data is stolen, administrators can remotely wipe the hard drive but no such solution exists to protect the company in the event of a data breach in the cloud environment.