Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logo s on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy .
EMC VNX launch represents a move toward unified branding as well as unified storage
EMC VNX launch marks a move toward unified bran...(ComputerWeekly.com)
IT companies dominate global brand index as Apple leads top 100 companies' growth
According to Interbrand's Top 100 Best Global B...(ComputerWeekly.com)
On the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service.