Browse Definitions:
Definition

competitive intelligence (CI)

Contributor(s): Ivy Wigmore

Competitive intelligence (CI) is the gathering of publicly-available information about an enterprise's competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors' actions and events.

Publicly-available information, in this context, refers to any information that can be legally obtained, rather than information that the business being investigated offers freely. Sources of publicly available information include -- among a great number of other possibilities -- company directories, legal filings and documentation from government agencies and regulatory bodies.

According to the Society of Competitive Intelligence Professionals (SCIP) code of ethics, those conducting CI investigations must refrain from illegal activities, disclose information about their identity and corporate affiliation prior to any interviews, and provide honest and reliable information as a result of the investigation. The covert and often illegal gathering of competitors' information is known as industrial espionage.

This was last updated in October 2012

Continue Reading About competitive intelligence (CI)

Join the conversation

3 comments

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

The competitive intelligence and the Real-time company information search helped to find information about my business competitors. I can recommend: http://www.strategator.com
Cancel
i am satisfied by definitions given about commitment intelligent please can u give me its advantages and disadvantages
Cancel
Competitive Intelligence is spying on competition legally (period). http://www.zcompetitiveintelligence.com/
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • PCAOB (Public Company Accounting Oversight Board)

    The Public Company Accounting Oversight Board (PCAOB) is a Congressionally-established nonprofit that assesses audits of public ...

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

SearchSecurity

  • Advanced Encryption Standard (AES)

    The Advanced Encryption Standard, or AES, is a symmetric block cipher used by the U.S. government to protect classified ...

  • identity theft

    Identity theft, also known as identity fraud, is a crime in which an imposter obtains key pieces of personally identifiable ...

  • spear phishing

    Spear phishing is an email-spoofing attack that targets a specific organization or individual, seeking unauthorized access to ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

  • GlusterFS (Gluster File System)

    GlusterFS (Gluster File System) is an open source distributed file system that can scale out in building-block fashion to store ...

  • virtual memory

    Virtual memory is a memory management capability of an OS that allows a computer to compensate for physical memory shortages by ...

SearchSolidStateStorage

  • Tier 0

    Tier 0 (tier zero) is a level of data storage that is faster, and perhaps more expensive, than any other level in the storage ...

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • SSD caching

    SSD caching, also known as flash caching, is the temporary storage of data on NAND flash memory chips in a solid-state drive so ...

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close