Definition

competitive intelligence (CI)

Part of the Compliance glossary:

Competitive intelligence (CI) is the gathering of publicly-available information about an enterprise's competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors' actions and events.

Publicly-available information, in this context, refers to any information that can be legally obtained, rather than information that the business being investigated offers freely. Sources of publicly available information include -- among a great number of other possibilities -- company directories, legal filings and documentation from government agencies and regulatory bodies.

According to the Society of Competitive Intelligence Professionals (SCIP) code of ethics, those conducting CI investigations must refrain from illegal activities, disclose information about their identity and corporate affiliation prior to any interviews, and provide honest and reliable information as a result of the investigation. The covert and often illegal gathering of competitors' information is known as industrial espionage.

This was last updated in October 2012
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • shadow app

    - Shadow apps are software-as-a-service (SaaS) applications that are used on business networks but are not supplied by the IT department or even visible to them. Shadow apps are often collaborative ... (WhatIs.com)

  • records management

    - Records management (RM) is the administration of records and documented information for the entirety of its lifecycle, which includes creation, maintenance, use, storage, retrieval and disposal. (SearchCompliance.com)

  • GAAP (generally accepted accounting standards)

    - GAAP (pronounced "gap") stands for "generally accepted accounting principles," a collection of commonly followed accounting rules and standards for financial reporting. (WhatIs.com)

Glossaries

  • Compliance

    - Terms related to compliance, including regulatory definitions and words and phrases about governance and mitigating IT risk.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About competitive intelligence (CI)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.