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content as a service (CaaS)

Contributor(s): Matthew Haughn

Content as a service (CaaS) is a web-based model for the creation, storage, management and delivery of content such as text, audio, video or images.

CaaS is a content management system (CMS) made available through a service provider. Like other content management systems, CaaS platforms are used for both enterprise content management (ECM) and web content management (WCM).

CaaS providers take on much of the work of content creators, developers or website owners who manage their own content. Storage hardware, backups and bandwidth are typically part of the service. CaaS functions as a single repository and management system and allows content to be stored and accessed through mobile devicesapps and other software and hardware.

CaaS operates through a backend content management and delivery service that organizes structured content into separate data feeds for various applications and devices. Content is delivered in structured formats through REST-based APIs. The system uses cloud storage and end users manage content through a web interface. CaaS supports subscription models for content consumers. Unlike traditional CMS, however, CaaS does not manage the presentation of content.

CaaS does not provide an all-in-one solution like a traditional CMS does, but it does provide more freedom for how content is presented, delivered and displayed. Some instances where CaaS is a better option include:

  • Mobile content management – CaaS enables dynamic updates rather than waiting for revisions to download.
  • UX design – Owing to the separation of display and presentation layers with a CaaS, designers are freer to tailor the user experience.
  • Multichannel publishing – Because all content is available through the cloud, the same content can easily be pushed to a number of apps and websites.
  • AI and chatbots – AI implementations prefer and work better with CaaS' API-delivered content, natural language processing and relevance scraping.
This was last updated in August 2017

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