Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation site reproduces some of the original content and links to the full entry. Some content curation sites also provide original content, interpretation and commentary.
Critics of content curation argue that the practice is a poor substitute for content creation on the part of the site, and a poor substitute for individual research on the part of the user. Furthermore, some such sites are little more than marketing tools. However, content curation sites can be useful to people who want a quick snapshot of current content on a particular topic.
Content curation sites may be operated by an individual or relatively small group of people. Broadly collaborative content curation is sometimes referred to as social curation.