Browse Definitions:
Definition

content farm (content mill)

A content farm, also called a content mill, is a Web site whose content is written for search engine bots instead of human readers. Topics on a content farm are chosen specifically for their ability to rank highly in search engine results.

A content farm generates revenue by placing ads on the page or selling contextual hyperlinks within the content. Basically, the more Internet traffic a page gets, the more revenue the page can generate.

To generate enough revenue to support the site and still be profitable, a farm must create massive amounts of content and take advantage of a frequency distribution pattern called the long tail. Perhaps this frequency pattern can be best illustrated by Amazon.com, where the larger percentage of their profits comes from relatively obscure, niche books (low frequency events) than from purchases of best sellers (high frequency events). If a content farm determines there is potential to earn revenue from posting content about knitting, for example, the farm operators will identify all the keywords that make up the topic’s long tail and flood the Internet with articles about specific types of knitting needles, instructions for different types of stitches, knitting patterns, etc.

In order to generate the volume of content that’s necessary to create the long tail, many content farms re-post content from other Web sites or crowdsource articles to freelance writers for a low fee. Because content farm articles are written specifically for search engine optimization (SEO) and not their usefulness to readers, the quality of the articles on a content farm site can be erratic.

See also: Mechanical Turk, sblog, spamdexing, ghost site, online advertising glossary

Read more about content farms:

Content farms:the who, what and why

Writers Explain What It's Like Toiling on the Content Farm
This was last updated in November 2011

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

  • conduct risk

    Conduct risk is the prospect of financial loss to an organization that is caused by the actions of an organization's ...

SearchSecurity

  • application whitelisting

    Application whitelisting is the practice of identifying applications that have been deemed safe for execution and restricting all...

  • security

    Security, in information technology (IT), is the defense of digital information and IT assets against internal and external, ...

  • insider threat

    An insider threat is a malicious hacker (also called a cracker or a black hat) who is an employee or officer of a business, ...

SearchHealthIT

  • HIPAA Privacy Rule

    The Standards for Privacy of Individually Identifiable Health Information, commonly known as the HIPAA Privacy Rule, establishes ...

  • HIPAA business associate agreement (BAA)

    Under the U.S. Health Insurance Portability and Accountability Act of 1996, a HIPAA business associate agreement (BAA) is a ...

  • telemedicine

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

SearchDisasterRecovery

  • data recovery

    Data recovery restores data that has been lost, accidentally deleted, corrupted or made inaccessible. Learn how data recovery ...

  • disaster recovery plan (DRP)

    A company's disaster recovery policy is enhanced with a documented DR plan that formulates strategies, and outlines preparation ...

  • fault-tolerant

    Systems with integrated fault tolerance are designed to withstand multiple hardware failures to ensure continuous availability.

SearchStorage

  • data deduplication

    Deduplication retains one unique data instance to reduce storage and bandwidth consumed by remote backups, replication and ...

  • byte

    In most computer systems, a byte is a unit of data that is eight binary digits long. Bytes are often used to represent a ...

  • Secure Digital card (SD card)

    SD cards use flash memory to provide nonvolatile storage. They are more rugged than traditional storage media and are used in ...

SearchSolidStateStorage

  • flash file system

    Flash file systems are designed specifically for memory devices. A well-designed flash device and flash file system ensure ...

  • IOPS (input/output operations per second)

    IOPS measures the maximum number of reads and writes to non-contiguous storage. It is not an actual benchmark since vendor ...

  • eMMC (embedded MultiMediaCard)

    An embedded MultiMediaCard (eMMC) is a small storage device made up of NAND flash memory and a simple storage controller.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close