What is content gamification? - Definition from WhatIs.com

Definition

content gamification

Part of the Content management glossary:

Content gamification is the integration of interactive elements to online content as a means of increasing user engagement and as a result boosting page rank and traffic.

Here are a few examples of highly successful gamification of content:

  • How Y’all, Youse and You Guys Talk (a dialogue quiz on the NY Times site)
  • The Adele Dazeem Generator: Travoltify Your Name (Slate)
  • How Much Time Have You Wasted on Facebook? (Time)

Each of the above content pieces achieved record traffic for their respective websites. The dialect quiz was the top-ranking content for the NY times site in 2013 and the Adele Dazeem Generator -- based on John Travolta’s mangled pronunciation of singer Idina Menzel’s name at the Academy Awards – was the site’s highest-ranked content in Slate’s history. 

This was last updated in March 2014
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • golden ratio (golden mean)

    - The golden ratio is a proportion (roughly 1:1.6) that occurs frequently throughout the natural world and is broadly applied across many areas of human endeavor including engineering, architecture, ... (WhatIs.com)

  • viral content

    - Viral content is material, such as an article, an image or a video that spreads rapidly online through website links and social sharing. (WhatIs.com)

  • gated content / ungated content

    - Gated content is online materials, such as white papers, articles or videos, that require the user to fill out a form before they can access them. Ungated content, on the other hand, is immediately... (WhatIs.com)

Glossaries

  • Content management

    - Terms related to content management, including definitions about enterprise content management and words and phrases about content management applications (CMA) and content management systems (CMS).

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About content gamificationPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.