Browse Definitions:
Definition

counter-Googling

Contributor(s): Ivy Wigmore

Counter-Googling is the use of the search engine to find information about the party that would traditionally be the searcher, such as a potential customer, by a party that would ordinarily be the subject of the search, such as a business. 

Common applications of counter-Googling include an organization researching a potential new hire, a business researching an existing customer to improve service and a marketer researching a potential customer to provide better personalization and/or more precisely targeted offerings. The potential of counter-Googling to provide useful information has increased in recent years as there is more and more personal data online about more and more people. 

In the context of employee recruitment, hirers can use social networking sites and general web searches to yield useful information about job candidates. That information might include not only details that will help determine whether the person is a good fit but also information that could help determine the best position for them within the organization and the types of incentive and management tactics that are likely to be effective for them, among other possibilities. 

In the context of customer experience management (CEM) a hotel representative might, for example, discover through a new guest's Twitter or LinkedIn profile that he was an avid hiker and leave guides to local trails in the guest room. 

For marketing, counter-Googling can enable offers that target the individual rather than their general demographic. However, because counter-Googling is somewhat labor-intensive, it would not be worthwhile for general marketing efforts. 

This was last updated in October 2014

Continue Reading About counter-Googling

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Any smart company is using counter-Googling (or similar strategies via social media) these days to learn more about their potential customers.  
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

  • keylogger (keystroke logger or system monitor)

    A keylogger, sometimes called a keystroke logger or system monitor, is a type of surveillance technology used to monitor and ...

  • password

    A password is an unspaced sequence of characters used to determine that a computer user requesting access to a computer system is...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

SearchStorage

  • CompactFlash card (CF card)

    A CompactFlash card (CF card) is a memory card format developed by SanDisk in 1994 that uses flash memory technology to store ...

  • email archiving

    Email archiving (also spelled e-mail archiving) is a systematic approach to saving and protecting the data contained in email ...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

SearchSolidStateStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

  • NVMe (non-volatile memory express)

    NVMe (non-volatile memory express) is a host controller interface and storage protocol to enable a solid-state drive to use the ...

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close