Browse Definitions:
Definition

data broker (information broker)

A data broker, also called an information broker or information reseller, is a business that collects personal information about consumers and sells that information to other organizations.

Data brokers can collect information about consumers from a variety of public and non-public sources including courthouse records, website cookies and loyalty card programs. Typically, brokers create profiles of individuals for marketing purposes and sell them to businesses who want to target their advertisements and special offers.

Currently, there is no legislation that requires a data broker to share the information they have gathered with the consumers they have profiled. In an effort to provide transparency, however, the data broker Acxiom has created a web site called Aboutthedata.com. The site allows consumers to register, see what information Acxiom has collected about them and correct data that is wrong. Critics maintain that the website is just another way for the company to gather more data.

Data brokers may refer to themselves as being database marketers or consumer data analytics firms.  

This was last updated in September 2013

Continue Reading About data broker (information broker)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

  • insider threat

    Insider threat is a generic term for a threat to an organization's security or data that comes from within.

  • ransomware

    Ransomware is a subset of malware in which the data on a victim's computer is locked, typically by encryption, and payment is ...

  • hacker

    A hacker is an individual who uses computer, networking or other skills to overcome a technical problem.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • 3D XPoint

    3D XPoint is memory storage technology jointly developed by Intel and Micron Technology Inc.

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close