Browse Definitions:
Definition

demand-side platform (DSP)

Contributor(s): Ivy Wigmore

A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns. A DSP accesses data from multiple sources and performs real-time analytics to evaluate impressions as they are offered and place bids accordingly. The DSP can connect to multiple ad exchanges and data exchanges.

In a real-time bidding (RTB) system for programmatic advertising, a DSP automates decisions, bids and purchases in real time, while a user’s requested web page loads. The advertiser can select criteria for targeted ads and access huge numbers of available impressions.

DSPs also connect to multiple supply-side platforms (SSP). SSPs, the counterpart to demand-side systems, allow publishers to offer their available inventory to ad exchanges and DSPs.

Vendors of DSPs include Adchemy, BRANDSCREEN, DataXu, Invite Media, Lucid Media, MediaMath, Triggit, Turn and X+1.

Watch an introductory tutorial on display advertising basics:

This was last updated in February 2017

Continue Reading About demand-side platform (DSP)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • principle of least privilege (POLP)

    The principle of least privilege (POLP), an important concept in computer security, is the practice of limiting access rights for...

  • identity management (ID management)

    Identity management (ID management) is the organizational process for identifying, authenticating and authorizing individuals or ...

  • zero-day (computer)

    A zero-day vulnerability, also known as a computer zero day, is a flaw in software, hardware or firmware that is unknown to the ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close