Browse Definitions:
Definition

descriptive analytics

Contributor(s): Matthew Haughn

Descriptive analytics is a preliminary stage of data processing that creates a summary of historical data to yield useful information and possibly prepare the data for further analysis.

Data aggregation and data mining methods organize the data and make it possible to identify patterns and relationships in it that would not otherwise be visible. Querying, reporting and data visualization may be applied to yield more insight.

Descriptive analytics is sometimes said to provide information about happened. You might see, for example, an increase in Twitter followers after a particular tweet. Diagnostic analytics is a deeper look at data to attempt to understand the causes of events and behaviors.  Predictive analytics, which is used to identify future probabilities and trends, is said provide information about what might happen in the future. Prescriptive analytics is applied to try to identify the best outcome to events, given the parameters, and suggest decision options to best take advantage of a future opportunity or mitigate a future risk. 

Here’s a summary of the stages of data analysis:

Descriptive analytics: What happened?

Diagnostic analytics: Why did it happen?

Predictive analytics: What could happen in the future?

Prescriptive analytics: How should we respond to those potential future events?

This was last updated in December 2015

Next Steps

Logi Vision, a visual analytics application designed for workgroup collaboration, and Logi Info, a business analytics platform, are two self-service analytics products offered by Logi Analytics. 

Continue Reading About descriptive analytics

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • nearline storage

    Nearline storage is the on-site storage of data on removable media.

  • application-aware storage

    Application-aware storage is a storage system with built-in intelligence about relevant applications and their utilization ...

  • Remote Direct Memory Access (RDMA)

    Remote Direct Memory Access (RDMA) is a technology that allows computers in a network to exchange data in main memory without ...

SearchSolidStateStorage

  • 3D XPoint

    3D XPoint is memory storage technology jointly developed by Intel and Micron Technology Inc.

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close