Definition

direct digital marketing (DDM)

Part of the Business terms glossary:

What is direct digital marketing?

Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients. DDM uses email, Web sites and mobile services in the same way that direct marketing in the physical world uses the postal service.

Here's how Brian Deagan, co-founder of Knotice, describes DDM:

Direct Digital Marketing is comprised of three basic message delivery channels: email, the Web, and the mobile phone. Addressability is the common link that ties these channels together. Like direct marketing uses the postal address, every online consumer has an email address (obviously, the email channel), a browser cookie (the Web channel), and/or a mobile phone number (obviously, the mobile channel).

Learn More About IT:
> Brian Deagan explains direct digital marketing in greater detail.

This was last updated in March 2011
Posted by: Margaret Rouse

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