What is distributor? - Definition from WhatIs.com
Part of the Wireless and mobile glossary:

A distributor is an intermediary entity between a the producer of a product and another entity in the distribution channel or supply chain, such as a retailer, a value-added reseller (VAR) or a system integrator (SI). The distributor performs some of the same functions that a wholesaler does but generally takes a more active role.

At a minimum, distributors handle payment and procurement but, unlike wholesalers, their roles can be much more complex. For example, vendors that lack the means to build out a channel program by themselves often outsource that work to distributors. Distributors also frequently take a more proactive approach in educating resellers about new products, through such activities as presales training, road shows, and demos on behalf of vendors. Distributors may provide services around the procurement process, such as contract negotiation, marketing for resellers and SIs, and warrantees. Increasingly, distributors also host network operations centers (NOCs).

Although the specific entities and order involved can vary, the supply chain or distribution channel involving a distributor is generally: vendor to distributor, distributor to reseller or SI, reseller or SI to end customer.

See also: IT distributor, channel strategy, channel partner, distributor agreement

This was last updated in March 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • frequency-hopping spread spectrum

    - Frequency hopping is one of two basic modulation techniques used in spread spectrum signal transmission. (SearchNetworking.com)

  • Pokémon GO

    - Pokémon GO is a mobile augmented reality (AR) version of the popular Pokémon video game for iPhone or Android systems. The game is considered a breakthrough for augmented reality gaming, as it is t... (WhatIs.com)

  • push notification

    - Push notifications are customized messages or alerts delivered by a centralized notification server to an endpoint -- desktop or mobile -- device. , (SearchMobileComputing.com)

Glossaries

  • Wireless and mobile

    - Terms related to wireless and mobile technology, including definitions about consumer mobile technology devices and communication technologies such as Wi-Fi, WiMAX and LTE.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.