Browse Definitions:
Definition

dogfood

Dogfood is an expression that means to use the product or service that you are trying to sell.

Dogfood can be used as a noun, as in the sentence, "A company that eats its own dog food sends the message that it considers its own products to be the best on the market."  Or it can be used as a verb, as in the sentence, "We need to dogfood this product before we roll it out to the public."

The expression was inspired by an advertising campaign for commercial dog food from the 1970s where actor Lorne Greene told consumers "And when it comes to feeding my own dog, I know there isn't a better dog food than Alpo." The message to the consumer was that the product spokesman thought Alpo was so good that he used it himself.

According to Paul Vick, Microsoft's tech lead for Visual Basic Development, dogfood is part of the company culture at Microsoft because:

1) It proves to customers that Microsoft believes in their products.
2) It helps flush out bugs, because dogfooding involves beta (or pre-beta) software.
3) It makes Microsoft employees suffer the same bugs and design flaws that they inflict on users, thereby providing incentive to fix them.
4) It's a valuable reality check that the product is actually as good as Microsoft says it is.
5) Because Microsoft is such a large company, dogfooding an enterprise-level product can flush out problems that could not otherwise be found prior to full-scale rollout at launch.
6) It allows Microsoft developers to learn how their products actually work, which may not be exactly how developers think they work.

This was last updated in April 2010

Continue Reading About dogfood

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

Extensiones de Documento y Formatos de Documento

Accionado por:

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

  • computer worm

    A computer worm is a type of malicious software program whose primary function is to infect other computers while remaining ...

  • black hat

    Black hat refers to a hacker who breaks into a computer system or network with malicious intent.

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

SearchStorage

  • non-volatile memory (NVM)

    Non-volatile memory (NVMe) is a semiconductor technology that does not require a continuous power supply to retain the data or ...

  • hybrid hard drive (HHD)

    A hybrid hard drive (HHD), sometimes known as a solid-state hybrid drive (SSHD), is a mass storage device that combines a ...

  • USB flash drive

    A USB flash drive -- also known as a stick, thumb or pen drive -- is a plug-and-play portable storage device that uses flash ...

SearchSolidStateStorage

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close