Definition

dot com disclosures (.com disclosures)

Part of the Content management glossary:

The dot com disclosures are the Federal Trade Commission's guidelines for applying its regulations to online marketing activities. The original document "Dot Com Disclosures: Information About Online Advertising," issued in May 2000, dealt primarily with applying FTC guidelines to online sales and marketing and email solicitations. In March 2013, the FTC issued revised guidelines, ".com Disclosures," to address aspects of digital advertising that have arisen since 2000, in particular mobile and social media marketing.

Among the original FTC guidelines were stipulations that advertising claims must be truthful and supported by evidence, and testimonials and endorsements must be honest opinions of actual customers. In the event that further information is required to ensure that a claim is not misleading, that information must be clearly and conspicuously disclosed, ideally along with the claim rather than separately. 

The revised guidelines stipulate that the requirements for "clear and conspicuous" disclosures apply across all devices and platforms. Mobile ads and Twitter ads, for example, are limited in size. According to the dot com disclosures guidelines, if the capacity of a device or platform makes it impossible to clearly and conspicuously display disclosures along with an ad, then the ad should not be presented on those devices or platforms. 

The dot com disclosures also have implications for native advertising and other types of content marketing. Such content should be accurate and unbiased and should explicitly indicate its source. 

 

This was last updated in May 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • font psychology

    - Font psychology is the deliberate use of particular styles and sizes of characters to produce a desired effect in the viewer. A font is a set of printable or displayable text characters in a specif... (WhatIs.com)

  • digital asset management

    - Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include photos, music, videos, ... (SearchContentManagement.com)

  • pagination

    - Pagination is the process of separating content into discrete pages. For print documents, pagination also refers to the automated process of adding consecutive numbers to the pages. (WhatIs.com)

Glossaries

  • Content management

    - Terms related to content management, including definitions about enterprise content management and words and phrases about content management applications (CMA) and content management systems (CMS).

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About dot com disclosures (.com disclosures)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.