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elevator pitch

Contributor(s): Miki Onwudinjo, Editorial Assistant

An elevator pitch is a brief, prepared statement that defines a product, service or outlines the value of an organization or individual in as little as 15 seconds, the length of time of a typical elevator ride. 

Typically, an elevator pitch begins with an introduction, quickly moves on to a short summary of the subject and concludes with a question or provocative statement intended to make the listener think about the pitch later on. 

An effective elevator pitch contains clear language that the audience understands and uses layman's terms rather than hard-to-follow technical terms. The pitch is personalized for the intended audience and can be tailored to suit the interests of varied listeners.  

See also: buzz marketing

This was last updated in October 2012

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