Enterprise wipe is a security feature offered by many mobile device management (MDM) products which selectively erases only those device settings, user data, applications and application data that were previously installed by that MDM.
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Unlike remote wipe or local wipe, enterprise wipe does not affect user-installed public applications, data (such as camera roll, music and texts), or device settings configured by the user (such as personal email accounts). Instead, enterprise wipe removes MDM-configured enterprise email and Wi-Fi accounts, VPN settings, certificates and web clips, along with MDM-installed enterprise applications and associated profiles. A growing number of employers prefer enterprise wipe over remote wipe, because enterprise wipe focuses on reducing business risk and is not intended to remove personal content.