What is executive sponsor? - Definition from WhatIs.com


executive sponsor

Part of the Project management glossary:

An executive sponsor is a C-level administrator who has a vested interest in seeing a project to completion.

Ideally, the executive sponsor should be the highest-ranking manger possible, relative to the size of the project. Successful sponsorship requires a deep understanding of organizational culture and awareness of how the project will help the organization achieve its goals. Part of the sponsor's job is to promote the project within the organization, making sure that everyone understands the benefits the project will provide.

In some organizational cultures, the executive sponsor is the person who is responsible for financially authorizing a project and creating the project charter. The sponsor should work closely with the project manager (PM), but is probably not the project manager's boss. Typically, the PM is responsible for day-to-day execution and the sponsor only steps in to make decisions when change requests might affect the project's scope.

See also: project management, project management office (PMO)

This was last updated in July 2013
Posted by: Margaret Rouse

Related Terms


  • gig economy

    - The gig economy is a business environment in which temporary positions are common and organizations contract with independent workers for short-term engagements. (WhatIs.com)

  • born digital

    - Born digital, in reference to people, is a description of individuals who have grown up with the current state of near-ubiquitous computing, enabled by technology like smartphones and pervasive wir... (WhatIs.com)

  • corporate performance

    - Corporate performance is a composite assessment of how well an organization executes on its most important parameters, typically financial, market and shareholder performance. (WhatIs.com)


  • Project management

    - Terms related to project management, including definitions about project management methodologies and tools.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.