Browse Definitions:
Definition

gated content / ungated content

Contributor(s): Ivy Wigmore

Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user's name and email address or might demand more details, typically about their jobs and organizations. The form pages are sometimes referred to as information gates or registration walls.

Ungated content, on the other hand, is presented to the user upon request. There may be some option to sign up or provide data for an incentive -- typically more content or a newsletter -- but the user can access the data without providing any information.

The purpose of gated content is lead generation: acquiring user information for potential leads or prospects. However, because Google doesn't crawl content that's behind a wall, fewer people will find the content in the first place. According to content marketing expert David Meerman Scott, ungated content is downloaded 20 to 50 times more often than gated content. Scott makes his own content freely available and ungated and suggests that marketers either follow suit or at least reduce the number of fields in the forms presented to users.

Chris Keller on using non-gated content to increase high-quality leads:

This was last updated in July 2016

Continue Reading About gated content / ungated content

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces.

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

SearchSecurity

  • FIDO (Fast Identity Online)

    FIDO (Fast ID Online) is a set of technology-agnostic security specifications for strong authentication. FIDO is developed by the...

  • cryptanalysis

    Cryptanalysis is the study of ciphertext, ciphers and cryptosystems with the aim of understanding how they work and finding and ...

  • Trojan horse (computing)

    In computing, a Trojan horse is a program that appears harmless, but is, in fact, malicious.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • cloud SLA (cloud service-level agreement)

    A cloud SLA (cloud service-level agreement) is an agreement between a cloud service provider and a customer that ensures a ...

  • wear leveling

    Wear leveling is a process that is designed to extend the life of solid-state storage devices.

  • storage area network (SAN)

    A storage area network (SAN) is a dedicated high-speed network or subnetwork that interconnects and presents shared pools of ...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close