Part of the Business terms glossary:

A growth hacker is a marketing professional with high-level IT skills whose main focus is increasing an organization's reach, brand recognition or revenues. 

Depending on the particular company, growth hacking skills may include software development, business analytics (BA) and web design, among other possibilities. Growth hackers are often sought by startups.

Sean Ellis originally coined the term "growth hacker" in a blog post in 2010. According to Ellis, a growth hacker is "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth. Is positioning important? Only if a case can be made that it is important for driving sustainable growth…" 

Growth hackers are among a growing number of professions whose requirements have traditionally been thought of as part of separate career paths. Other examples of IT jobs with converged skill sets include quant (quantitative analyst), chief marketing technologist (CMT), DevOp and WebOp

This was last updated in July 2014
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • benefit corporation (B Corporation)

    - Benefit corporation (B corp) is a type of corporate structure recognized by some state governments in the United States. In addition to being profitable, a benefit corporation assumes the legal res... (SearchCIO.com)

  • due diligence

    - Due diligence is the process of systematically researching and verifying the accuracy of a statement. The term originated in the business world, where due diligence is required to validate financia... (WhatIs.com)

  • disaster recovery (DR) test

    - A disaster recovery (DR) test is the examination of each step in a disaster recovery program, as outlined in the business continuity/disaster recovery (BCDR) planning process.  (SearchDisasterRecovery.com)

Glossaries

  • Business terms

    - Terms related to business, including definitions about project management and words and phrases about human resources, finance and vertical industries.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About growth hackerPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.